Bored of starting at the wall as another day at the office ticks interminably by? Now you can pretend you work in an art gallery as the Saatchi Gallery open up their collection to offices across the capital, with a little bit of help from digital trickery. London offices that already have ECNlive screens ? typically used for live news streams and occasional adverts ? will find art work from the two current exhibitions of new art from Russia at the Saatchi Gallery streamed into their office space instead, as part of a new initiative to encourage city workers to consider art they might not otherwise encounter. ?The idea is to encourage different sorts of audiences into the gallery,? says a spokesman. ?By seeing a digital image they might feel inspired to then see it for real.? More than 400,000 office workers in more than 100 offices should benefit from this post-communism-meets-modern-capitalism cultural collision as artworks depicting everything from former convicts to blazingly contemporary political satire offer western workers a new window on the east.
Gaiety Is The Most Outstanding Feature Of The Soviet Union runs at the Saatchi Gallery until May 5. Breaking The Ice runs until Feb 24 10. http://www.saatchi-gallery.co.uk
Source: http://metro.co.uk/2013/02/14/saatchi-gallery-streams-art-work-into-london-offices-3477057/
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